Cultivating heirloom urban farms. Designing unorthodox musical instruments. Founding new workshops in old warehouses. New York offers the chance to incubate dreams and breathe fresh life into enduring passions. It has long had a siren's call for those driven to create the bespoke, the repurposed, the transformative. It is a living laboratory for human exceptionalism.

To celebrate this cultural dynamism, FATHOM+HATCH, a New York-based marketing and innovation consultancy, hosted an evening of short films to explore the theme of ‘Made From Scratch.’

Five original films were selected by an esteemed panel of judges including renowned photographer George Lange , tech blog extraordinaire, Peter Rojas (Gizmodo , GDGT) and MTV guru and creator of Heroverse , Tom Akel.

Showcased at a screening party in a Soho , finalist films covered stories ranging from a gin distillery in Brooklyn (“The Distiller”) to a neighborhood cookie institution on the Upper East Side (“Look to the Cookie”). The Audience Choice award went to Zoe Willougby’s “Green Roof on Smith,” portrayal of public high school in the Bronx that created an urban farming project, despite it’s location in one of the poorest congressional districts in the United States.